Artists submit their work to a committee who selects and accepts a limited number of artists in each of the following categories: glass, wood, painting, fiber, graphics, pottery, sculpture, jewelry, photography and fine crafts/other. Participation is open to all artists exhibiting works of original concept, design and execution. Around 200 artists are selected to set up booths along Jefferson Street in Downton Spring Green.

The Fair typically draws over 10,000 people to the Village of Spring Green each year. Local, non-profit service organizations serve food at the fair. Proceeds raised from the fair are used to promote the arts in the River Valley area.